There is no such thing as a cheap t-shirt.

View From Behind the Machine(s): What makes a t-shirt special?

White t-shirts are all the same. If you compare the shirts that I produce to those that you can buy from a store (like H&M, as they are our competition, … Continue reading

October 16, 2012 · Leave a comment

View From Behind the Machine(s): Ritual

Recreating the same product in endless repetition is a ritual. Ritual as a practice is the deadening of life: the abandonment of living in order to stabilize, legitimize, and make … Continue reading

October 10, 2012 · Leave a comment

View From Behind the Machine(s): Trends

The crowd has changed. A month ago, people streamed through the museum because they came to see what was to be seen in the ‘Boutique’ exhibition. But with the opening … Continue reading

October 9, 2012 · Leave a comment